Marketing

• Pre-launch teaser sequence (4 emails + 2 SMS)
• Launch-day sequence (3 emails + 1 SMS + on-site banner)
• Post-launch retention sequence (3 emails + win-back)
• Launch creative brief template
• Segmentation playbook (VIPs, recents, browsers)
• Launch reporting dashboard template

• Compound list growth into every product drop
• Turn one-off launches into forecastable revenue events
• Coordinate email, SMS, and on-site around one offer
• Capture post-launch retention while attention is high
• Repeat the system for every drop with diminishing effort

Drop-based fashion brands, beauty brands launching seasonal SKUs, and DTC operators running multiple product launches per quarter.

Stores running a structured launch cadence typically see 2–4× the first-week revenue of an unstructured launch, with stronger retention into the second order.

Instant digital download · lifetime updates · founder-level support included.

• October pre-warm campaign calendar (4 weeks)
• Black Friday week send schedule (7 days · email + SMS)
• Cyber Monday extension sequence
• Tiered offer framework (VIP, list, cold)
• Honest urgency mechanics (countdowns, stock, windows)
• Site-wide BFCM banner + on-site campaign assets

• Replace ad-hoc BFCM with a real operating system
• Stack tiered offers that respect VIPs and lift cold conversions
• Use urgency that earns trust instead of exhausting it
• Capture post-event retention while LTV is highest
• Forecast and report BFCM revenue with confidence

Any Shopify brand that takes BFCM seriously — from DTC apparel to consumable beauty to high-AOV electronics.

Stores running a structured BFCM playbook typically see 1.5–3× the revenue of an unstructured BFCM, with substantially higher 90-day repeat rate.

Instant digital download · lifetime updates · founder-level support included.

• 12 weekly campaign frameworks
• Subject-line library (50+ tested lines)
• Pre-built segmentation per campaign
• Editorial copy structure for each send
• On-brand visual block templates
• Campaign briefing template

• Ship a real weekly cadence without burning the team out
• Replace ad-hoc broadcasts with planned, segmented sends
• Lift revenue per send through better segmentation
• Free the team to write voice, not template

Brands stuck at 10–15% owned-channel revenue share who want to push toward the 30–40% benchmark without hiring a full email team.

Stores adopting a real weekly cadence typically see 2× owned-channel revenue inside 90 days.

Instant digital download · lifetime updates · founder-level support included.

• SMS list-growth playbook
• Campaign copy frameworks (launch, restock, VIP, BFCM)
• Send-window and frequency discipline guide
• Email + SMS layering logic
• Klaviyo / Attentive / Postscript setup notes
• Compliance + opt-in copy templates

• Lift revenue per SMS without burning the list
• Layer SMS with email so they reinforce, not duplicate
• Grow opt-in list without aggressive incentives
• Stay compliant without giving up creative range

Brands adding SMS to an existing email program, or operators wanting to take SMS more seriously than periodic broadcast blasts.

Brands running disciplined SMS typically see SMS revenue grow to 10–15% of owned-channel total without rising opt-out rates.

Instant digital download · lifetime updates · founder-level support included.

• Quarterly marketing planning template
• Channel mix framework (paid · owned · earned)
• Brand-vs-performance budget allocation guide
• Launch cadence operating model
• Reporting dashboard template
• Creative brief library

• Plan a quarter that actually compounds
• Allocate budget between brand and performance with confidence
• Run launch cadence as a system, not heroics
• Report on marketing without spreadsheets becoming a job

Founders and marketing leads scaling past $1M who need to install a real operating system before headcount grows.

Brands installing a real marketing operating system typically lift LTV/CAC ratio meaningfully inside two quarters.

Instant digital download · lifetime updates · founder-level support included.

• Campaign strategy canvas (offer, audience, channels, timing)
• Pre-launch / launch / post-launch sequencing playbook
• Email + SMS message templates with subject-line frameworks
• On-site campaign section presets (hero, banner, popup, PDP)
• Paid ad creative briefs and angles
• Post-campaign reporting and learnings template

• Turn every promotion into a structured, repeatable campaign
• Stop missing channels — email, SMS, on-site, and ads aligned to one offer
• Hit stronger first-day revenue spikes with a tested launch sequence
• Benchmark every campaign so the next one performs better
• Cut campaign planning time from weeks to days

Use it for product launches, seasonal pushes, restock moments, partnership drops, content campaigns, and recurring monthly promotions. Plug your offer in, follow the framework, and ship a campaign in days instead of weeks.

Structured campaigns convert better because every channel reinforces the same offer. Expect higher email-to-checkout rates, stronger first-day revenue spikes, and meaningfully better ROAS on any paid spend layered on top.

Instant digital download · lifetime updates · founder-level support included.

• 12-month seasonal campaign calendar
• Per-season strategy briefs (angle, audience, offer)
• Email and SMS templates for each moment
• On-site hero, banner, and popup section presets
• Gift-guide and bundling templates for Q4
• Launch + last-call checklists per campaign

• Run a full year of seasonal campaigns without planning fatigue
• Show up early and on-brand for every gifting and seasonal moment
• Lift AOV during high-intent gifting periods
• Outperform generic discount banners with story-driven angles
• Capture revenue in shoulder seasons most stores ignore

Use it any time you have a seasonal moment to monetize: Valentine's, Mother's / Father's Day, summer, back-to-school, Halloween, Black Friday, Christmas, New Year, and the quiet shoulder periods most stores forget about.

Themed campaigns convert 2–4x better than generic discounts because they tap a real customer moment. Expect stronger AOV during gifting seasons and meaningfully higher email click-through on themed sends.

Instant digital download · lifetime updates · founder-level support included.

• Waitlist capture module (popup + landing section)
• 4-week teaser email and SMS sequence
• Launch-day site takeover preset (hero, banner, popup, PDP)
• Launch-day email + SMS templates
• Post-launch reinforcement sequence (social proof, restock alerts)
• Launch retrospective template

• Turn product uploads into anticipated launches
• Build and convert a waitlist before launch day
• Concentrate demand into a launch-day spike instead of a slow trickle
• Reinforce momentum with a structured post-launch sequence
• Make every drop feel like a brand moment

Use it for new product drops, collection launches, collabs, restocks of hyped items, or version upgrades of existing bestsellers. Works for one-off drops and recurring launch cadences.

A structured launch consistently delivers 3–10x the first-week revenue of a silent product upload, driven by waitlist conversion rates that routinely exceed 20% and concentrated launch-day demand.

Instant digital download · lifetime updates · founder-level support included.

• 6-week BFCM warmup plan
• Early-access list capture module
• Launch-day site takeover preset
• Full email + SMS sequence (warmup → launch → mid → close)
• On-site countdown and urgency components
• BFCM reporting + retrospective template

• Walk into BFCM with a 6-week plan, not a panic
• Build and convert an early-access list before the weekend
• Run a coordinated launch day across email, SMS, and on-site
• Avoid the Monday fade with a real Cyber Monday close
• Beat last year's BFCM revenue with a documented system

Use it specifically for BFCM and the surrounding November–December period. Includes Singles Day, Thanksgiving, Black Friday, weekend, Cyber Monday, and December gifting tail.

Stores running a structured BFCM consistently beat their previous year by 30–80% — driven by early-access list conversion, smoother launch day, and a real Cyber Monday close instead of a fade.

Instant digital download · lifetime updates · founder-level support included.

• Post-purchase welcome + education sequence
• Replenishment trigger templates (consumables)
• Cross-sell and regimen-building flows
• VIP tier structure and rewards templates
• Win-back campaign sequence (30 / 60 / 90 day)
• Retention reporting dashboard template

• Convert one-time buyers into 2nd, 3rd, and 4th-order customers
• Lift 90-day repeat rate by 20–40%
• Grow LTV by 30%+ and unlock profitable ad headroom
• Build a real VIP tier customers actually care about
• Win back lapsed customers with a tested sequence

Use it the moment you start spending on acquisition. Works for consumables (replenishment), apparel (seasonal cross-sell), beauty (regimen building), and any brand with a repeat-purchase window.

Stores running this system consistently lift 90-day repeat rate by 20–40% and grow LTV by 30%+, which compounds directly into profitable paid-ad headroom and stronger gross margin.

Instant digital download · lifetime updates · founder-level support included.

• List-growth popup + on-site mechanics
• Six core flow templates (welcome, browse, cart, checkout, post-purchase, win-back)
• Weekly campaign calendar + planning template
• Segmentation framework and audience definitions
• SMS layering playbook (when to send, when not to)
• Email + SMS reporting dashboard template

• Push email + SMS to 30–40% of total revenue
• Switch on the six core flows most stores are missing
• Run a real weekly campaign cadence instead of ad-hoc sends
• Tighten segmentation so the right offer hits the right list
• Layer SMS without cannibalizing email performance

Use it the moment email + SMS is under 25% of your revenue, or any time your weekly campaigns feel ad-hoc. Works for brands on Klaviyo, Omnisend, Attentive, Postscript, and most major ESP / SMS platforms.

Stores implementing the full system typically grow email + SMS revenue by 2–3x within 90 days, driven by missing flows being switched on, segmentation tightening, and weekly campaigns finally running with intent.

Instant digital download · lifetime updates · founder-level support included.