Customer Retention

• Review request sequence (email + SMS + insert card)
• Timing logic per product category
• Incentive structure that stays compliant
• Photo + video review request scripts
• On-site display map (PDP, collection, homepage)

• Increase review volume per order shipped
• Improve review quality with photos and video
• Lift PDP conversion with credible recency
• Standardize review collection across SKUs

Any Shopify brand with a steady order volume that under-collects reviews.

Stores deploying this system commonly 2–4× their monthly review volume and lift PDP conversion 5–12%.

Instant digital download · lifetime updates · founder-level support included.

• Second-order acceleration sequence
• VIP tier design + benefits ladder
• Replenishment timing per product type
• Win-back + reactivation sequence
• Post-purchase upsell and cross-sell map
• Retention reporting view (cohort + repeat)

• Compound LTV with a real retention system
• Stop relying on discount-driven retention
• Build a VIP layer that protects margin
• Forecast repeat revenue with confidence

DTC operators past $500k / year serious about repeat revenue and LTV.

Brands running a structured retention system commonly see 20–40% lift in 90-day repeat rate.

Instant digital download · lifetime updates · founder-level support included.

• Welcome sequence (5–7 brand-led touches)
• Education sequence (use-better content, weeks 1–8)
• Replenishment trigger framework
• 60-day win-back sequence
• Loyalty tier setup playbook
• Customer language + voice guide

• Lift 90-day repeat rate by double digits
• Run post-purchase as a brand experience, not silence
• Trigger replenishment at the natural reorder moment
• Reactivate lapsed buyers before they're gone for good

Subscription and consumable brands, beauty catalogs, and any DTC operator with rising CAC and a flat repeat rate.

Brands installing a real retention operating model typically lift 90-day repeat rate by 15–30% inside the first quarter.

Instant digital download · lifetime updates · founder-level support included.

• VIP tier definition framework
• Early-access drop playbook
• Members-only campaign calendar template
• Hand-written touch operating rhythm
• VIP communication voice guide
• Loyalty ROI measurement template

• Concentrate retention effort where it actually matters
• Convert top 10% of customers into 30–40% of revenue
• Build a moat that competitors can't copy with discounts
• Run loyalty as a brand layer, not a points spreadsheet

Mature DTC brands ready to invest in their highest-LTV customers, rather than treating every email subscriber identically.

Brands running a real VIP layer typically see 30–40% of revenue from less than 10% of customers — the highest-leverage retention work available.

Instant digital download · lifetime updates · founder-level support included.

• Product-level reorder window mapping template
• Behavioral trigger library (reordered, browsed, lapsed)
• Cross-sell trigger logic
• Trigger copy frameworks
• Klaviyo flow blueprints
• Reporting template for trigger performance

• Re-engage buyers without discounting
• Lift cross-sell revenue without manual campaign work
• Match reorder timing to actual product life
• Compound LTV through behavioral consistency

Consumable brands (beauty, supplements, food), and any catalog with a natural replenishment cycle.

Stores deploying real reorder triggers typically lift second-order rate by 20–40%.

Instant digital download · lifetime updates · founder-level support included.